Learning experiences people actually remember

We turn important trainings/messages into eLearning, video, and live experiences that engages people authentically, connect across cultures, build practical skills, and inspire real behavior change.

Training should create dialogue, not monologue

When training feels like a checkbox, people tune out.

Your employees are busy. Your leaders need results. Your message matters. But too often, training gets lost in long decks, passive modules, forgettable videos, or events that inspire for a day and fade by Monday.

For teams that need more than content on a screen, CFM combines structure, creativity, and human connection with real-world, entertaining, and imaginative solutions that connect culture, employee experience, and the employee journey to drive proven behavior change.

Do You Struggle With This?

The right partner can turn limited time, resources, and high-stakes messages into learning that actually works.

Rapid Growth

More locations and teammates
More first-time leaders
Greater operational complexity
Who needs coaching?
Growing training demands

Limited Training Resources

Not enough time, people, or budget
Too many competing training priorities
Limited creative support for video and course development

Fragmented Learning & Communication

Too many places to find information
New openings, leadership development, updates, coaching, and ad hoc requests competing for attention

Limited Visibility

Too many places to find information
New openings, leadership development, updates, coaching, and ad hoc requests competing for attention

Limited Time & Labor for Training

Managers are being asked to focus on labor and operating costs while still developing their teams. This creates pressure to minimize time spent away from day-to-day operations.
The challenge isn’t simply finding time to train. It’s reducing the greater cost of mistakes, missed sales, retraining, inconsistent execution, and underprepared teammates.

The BIGGER Challenge

Creating training and communications that connect to business goals while building an employee experience as strong as the guest experience.

Who can you rely on to design, develop, and update diverse learning solutions using proven instructional design theories, practices, and methods?

That is where we come in.

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Hi, I’m Chris Martin

I’m a certified, multi-talented, award-winning film, video and eLearning writer, producer, director, and business storyteller.

My team and I create entertaining, emotionally engaging workplace training videos and eLearning courses that build human connections:

Between job expectations and performance

Between leaders and employees

Between employees and customers

Between companies and their higher purpose

Whether it is interactive learning, video, podcasts, virtual reality, photography, or live events, we design custom solutions that complement your culture and help the message land.

My Journey

I founded my company over 30 years ago while working as an operations manager and trainer at the legendary Bennigan’s, whose managers often went on to lead or create major restaurant organizations.

While facing employee engagement challenges, I discovered the power of video communication. The results led me to create videos and produce events company-wide... eventually eLearning courses.

Today, that mission continues across hospitality, technology, retail, and beyond. After collaborating with teams at Intuit, TGI Fridays, Potbelly Sandwich Shop, Raising Cane’s, On The Border, Dave & Buster’s, Coca-Cola, and more, I know this for sure:

Whether it is “push” or “pull” training, consistently engaging employees’ hearts and minds with what your company values helps equip and inspire them to act in ways that strengthen the culture everyone wants.

We help create scalable learning ecosystems with a human pulse

By combining our gamified LMS platform partner with CFM’s storytelling and learning design expertise, companies can create a scalable learning ecosystem that develops better teammates, stronger leaders, and more consistent guest experiences across every location.

This investment is not simply about modernizing training. It is about creating a competitive advantage that grows alongside the business.

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What we help you create

Custom training programs that build practical workplace skills
eLearning that is clear, interactive, and easy to apply
Training videos that simplify complex ideas and hold attention

Live and virtual events that bring people together around a shared purpose
Internal communications that make change easier to understand
Leadership, culture, compliance, onboarding, and performance support experiences

Why gamified, repeatable learning works

Practice, not passive learning. People make decisions and perform tasks instead of just watching videos or clicking Next.
Repetition builds mastery. Learners repeat scenarios until the right behaviors become easier and more automatic.
Immediate feedback. They quickly see what worked, what didn’t, and can try again.
Measurable mastery. You can look beyond completion and evaluate performance, attempts, scores, improvement, and areas where learners struggle.

Safe failure. Employees can make mistakes in a simulation without making them with an actual guest, teammate, or operation.
Gamification creates engagement. Scores, progress, challenges, and improvement give people a reason to keep playing.
Realistic scenarios create relevance. Training resembles situations employees actually encounter, making knowledge easier to retrieve on the job.
Spacing and reinforcement fight forgetting. Instead of a single exposure, important knowledge and behaviors can be revisited.

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Proof from real teams

“Our partnership with CFM is strong - assisting with writing scripts. They're open to feedback & work on rapid development. The best part, CFM brought design style options for innovation approaches that improved our training team brand.”

Greg Hutmacher, Director, Sales Learning & Development, T-Mobile

“At la Madeleine, Chris struck the perfect balance between creativity and collaboration. He listened to our goals, quickly understood our culture, and used his natural gift for storytelling to bring our messages to life. The result was training that felt uniquely us, creative, engaging, and memorable.”

Richard Hodges, Former VP of Operational Services

"Chris helped us dramatically improve our engagement scores and retention metrics. He helped us create messages that resonated with our employees on why they show up for work and why what they do matters."

Michele Kempley, Vice President of Human Resources, Jason's Deli

“Chris’ out-of-the-box custom solutions deliver results like no other production team. He has a unique ability to connect with our people at every level, from the C-Suite to the front line, earn their trust, and rally the troops around a common message and purpose.”

Peter Williams, Former SVP, Wild Oats Human Resources

“Chris writes the scripts, captures and edits the video, and develops our manager development and training courses. But what really sets him apart is that he gets us and he gets the industry. He has a unique ability to understand the essence of what we’re trying to communicate and bring it to life through interviews, storytelling, video, and gamified eLearning. He doesn’t just create engaging content. He delivers learning that connects with our culture, drives behavior change, and provides the analytics to prove ROI.”

Ronnie Berry, City Barbeque Chief Administrative Officer

"My team worked with Chris for almost 2 decades. During my time at Hard Rock, Chris was always the strongest of strategic partners. His commitment to the ultimate goal, regarding quality, speed and costs were always unparalleled. I continue to value the long-standing relationship we have. Chris absolutely rocks!"

Jim Knight, Author & Founder of Knight Speaker

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Awards

Our trainings have earned us many industry awards including 51 Telly Awards (same organization that awards Oscars... only Tellys are for industrial and commercial film/videos). Over a dozen Business Communicator Awards. Most recently we've been honored with Tellys for Chili's and Boy Scouts of America. Best in Show Auroras for On The Border & T-Mobile and 3 Business Communicator Awards for T-Mobile.