Reasons why your training isn’t changing behavior and how video can helpJul 01, 2022
What could be reasons why your training isn’t changing behavior? In this video I dissect a Chili's training video as to how we connected directly to the end user in a way the moved the heart and head. Job Aids can't do that, Zoom calls can't do that and many times live one-on-one training can't even do that. Our primary goal is to understand the "essence" of what's to be conveyed and bring that to life with interviews, content, editing, etc.
Are you seeking a strategic partner that can help you engage the hearts and minds of employees to what your company is all about? CFM delivers.
"I have worked with a couple of other video/creative guys. I find working with you is way more collaborative. I have a shell of what I want but you and your team really bring it to life and take it to a level I never even knew it could go. You’re an excellent listener and visionary." - Michele Kemplay, Director of Human Resources · Jason's Deli... linkedin.com/in/michele-kemplay-628122b3.
If you are seeking a strategic partner that can help you engage the hearts and minds of existing and potential employees to what your company is all about? I am that person.
About me: I help HR, training & communications leaders build their employer brand through creative, motivating, collaborative video & e-learning solutions.
I specialize in helping brands develop and orchestrate messaging so that every solution, every idea, pushes the overall brand story forward. I explore ways to break through the "noise" of life to connect with various constituents on both an emotional and intellectual level in order to change their views, enhance their satisfaction and inspire them to actions that model the culture a company is trying to build/maintain. Whether it's interactive learning solutions, video, podcast, virtual reality, photography, or live event that drives behavior, he will evoke audience participation/conversation that pushes them to think outside their current frame of reference and experiences.
My mission is to engage the hearts and minds of employees to what a company is all about. This will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. Check out what video & e-learning have to do with employee engagement, messaging, and video solutions at https://www.cfmcom.com.
Connect on LinkedIn:
- Chris Martin https://www.linkedin.com/in/cfmcom/
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