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How to create TikTok Videos for Employer Branding & Recruiting, Pt 1

brand culture tiktok video Sep 14, 2022

HR Leaders tell me their biggest struggle is to create an employer brand for millennials and gen Zer’s that gains awareness, gets a feel for the culture of company, and invites them to join their team.

Companies are finding success using TikTok as a recruiting tool. How? Well, in this Part 1 of 3 vlogs I talk about how to connect with over 700,000,000 people, through the use of TikTok, to find people that want to be a part of your team.

About me: I help HR, training & communications leaders build their employer brand through creative, heartfelt, motivating, collaborative meetings, live events, video & e-learning solutions. 

My team and I specialize in helping brands develop and orchestrate messaging so that every solution, every idea, pushes the overall brand story forward. We explore ways to break through the "noise" of life to connect with various constituents on both an emotional and intellectual level in order to change their views, enhance their satisfaction and inspire them to actions that model the culture a company is trying to build/maintain. Whether it's interactive learning solutions, video, podcast, virtual reality, photography, or live event that drives behavior, we will evoke audience participation/conversation that pushes them to think outside their current frame of reference and experiences.

Our mission is to engage the hearts and minds of employees to what a company is all about. This will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. Check out what video & e-learning have to do with employee engagement, messaging, and video solutions at

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