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Helping HR, training & communications leaders build their employer brand through creative, motivating, collaborative video & elearning solutions. 

Build strong

relationships

Foster a positive work

environment

Attract & retain

right-fit employees

"Our partnership with CFM is strong - assisting with writing scripts to expedite our projects. They're open to feedback and worked on rapid development. The best part, CFM brought design style options for innovation approaches that improved our training team brand."

Greg Hutmacher, T-Mobile Director, Sales Learning & Development

Do you struggle with:

  • Having to deliver a training experience to a large group of employees without the time or budget?
  • Finding new solutions to improving employee engagement that actually work?
  • Getting your front-line to comply with ever-changing safety and service priorities?
  • Worry about how to get enough staff to keep your large complex operation running?
  • Dealing with disconnected employees who aren't aware of the higher purpose of what your company is all about?

...I've got your solution!                                                                  

 

So what does video & elearning have to do with employee engagement?

And how does that all fit into the customer experience?

                          

Hi, I'm Chris Martin

I'm a multi-talented, award winning Video Writer/Producer/Director and Business Storyteller that creates entertaining workplace/training videos & e-learning courses. My team and I are fueled by creating human connections...

...between job expectations and performance.

...between leaders and the employees.

...between employees and customers.

...between companies and their higher purpose.

Whether it's interactive learning solutions, videos, podcasts, virtual reality, photography, or live events that drives behavior, we will custom-design a solution that is specific to your organization - so you know that it will work! 
MY JOURNEY

I got the idea for my company when I was an operations manager/trainer for Bennigan's more than 25 years ago. I struggled with engaging employees and delivering accurate and consistent training on a small budget. I realized that video was the key. The results were so powerful, I was tasked with creating videos for the entire company. I knew I had to offer these services to other hospitality & retail companies and CFM was born. 

After working with clients such as TGI Fridays, Pot Belly Sandwich Shop, Raising Cane's, On The Border, Dave & Buster's, and Coca Cola, I know one thing for sure - engaging the hearts and minds of employees to what your company is all about will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. 

Improve Customer Service

Increase Employee Engagement 

Become "Employer of Choice"

Improve Productivity

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You Deserve a Partner, Not Just a Provider or Producer

"At la Madeleine, Chris struck the perfect balance between creative and collaboration. He listened to our goals and created videos that were unique, creative and memorable."

Richard Hodges, Former VP of Operational Services

"Chris helped us dramatically improve our engagement scores and retention metrics. He helped us create messages that resonated with our employees on why they show up for work and why what they do matters."

Michele Kempley, Director of Human Resources

"Chris' out-of-the-box custom solutions deliver results like no other production team. He has a unique ability to connect with our team at all levels - from our C-Suite to the front-line."

Peter Williams, Former SVP, Wild Oats Human Resources

"My team worked with Chris for almost 2 decades. During my time at Hard Rock, Chris was always the strongest of strategic partners. His commitment to the ultimate goal, regarding quality, speed and costs were always unparalleled. I continue to value the long-standing relationship we have."
"Chris absolutely rocks!"

Jim Knight, Author & Founder of Knight Speaker

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Awards

Our productions have earned us many industry awards including 51 Telly Awards (same organization that awards Oscars... only Tellys are for industrial and commercial film/videos). Over a dozen Business Communicator Awards. Most recently we've been honored with Tellys for Chili's and Boy Scouts of America. Best in Show Auroras for On The Border & T-Mobile and 3 Business Communicator Awards for T-Mobile

HERE'S HOW WE'LL HELP YOU IGNITE THE PASSION WITHIN YOUR EMPLOYEES

1. Identify Your Change GOALS

What behavior change are you trying to create in your employees? How does your service experience need to transform?

2. Clarify Your MESSAGING

What do employees need to hear that motivates them to change their behavior? What's in it for them?

3. Create Your SOLUTION

What is the best way to present your messages? What should be in a video that is memorable, educational and inspiring?

4. Timely DELIVERY

What deadlines should we agree on that meets YOUR needs and training and event schedule (vs. my production schedule)?

5. Maximize Your ROI

How do we take this one asset and use to enhance other business priorities? How can we make the most of your investment?
Schedule a Call
 

HERE'S HOW I'LL HELP YOU IGNITE THE PASSION WITHIN YOUR EMPLOYEES

1. Identify Your Change Goals

What behavior change are you trying to create in your employees? How does your service experience need to transform?

2. Clarify Your Messaging

What do employees need to hear that motivates them to change their behavior? What's in it for them?

3. Create Your Video Solution

What is the best way to present your messages? What should be in a video that is memorable, educational and inspiring?

4. Timely DELIVERY

What deadlines should we agree on that meets YOUR needs and training and event schedule (vs. my production schedule?)

5. Maximize Your ROI

How do we take this one asset and use to enhance other business priorities? How can we make the most of your investment?
Schedule a Call

   We'll deliver solutions, not just videos. 

Not everything my team and I do falls neatly into one of these four practice areas, but if relates to the employee audience, we've probably have done it. 

Orientation & Training

Sharing procedures? Include motivational messaging which will transform these experiences into opportunities to foster excitement and loyalty to the bigger purpose behind what your company is all about. 

Employee Engagement

Struggling with employee retention? Let's turn this around with consistent bite-sized strategic messaging & communication that infuses employees with a sense of purpose and evokes a sense of belonging.

Recruiting & Retention

You're a great company to work for but do potential employees know that? With our help they will! We'll help you share what is unique about your company in such a way that makes the best talent say, "I cannot wait to work with you!" 

Change Communications

Sidestep the #1 barrier to effective change - resistance. We'll help you frame your change initiatives in such a way that even the most change adverse employees and leaders cannot help but get on board. 

"CFM is not interested in just doing the work and delivering a product. They aim to understand first and then creatively apply visual context that tells the story."

Ronnie Berry, City BBQ Chief Administrative Officer

Ready to take your Employer
(and your own leadership)

brand to the next level?

Great! Let's chat!

When you invest in your employees through our work together, you're setting yourself up to create meaningful change in the universe.

You and I get how important that is.

Let's co-create a customized solution that empowers you to quickly (AND consistently) engage.

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Want some creative and engaging communication ideas?

Check out my latest blog posts

Creating Training Videos that Stand the Test of Time

Jun 07, 2022