Schedule a Call

We assist HR, training, and communications leaders in producing eLearning, video, and live events by applying effective and appealing theories and a systemic approach.

Deliver sticky, new and

real-world practical skills

Foster understanding of 

company's higher purpose

Create dialogue,

NOT monologue

"Our partnership with CFM is strong - assisting with writing scripts. They're open to feedback & work on rapid development. The best part, CFM brought design style options for innovation approaches that improved our training team brand."

Greg Hutmacher, T-Mobile Director, Sales Learning & Development

Do you struggle with:

  • Having to deliver a training experience to a group without the time, resources or budget?
  • Working with non-creative instructional designers that do not think outside-the-box when it comes to course development?
  • Getting your team to implement learning theories and instructional design models?
  • Worrying about who can both administer & create compelling content for your LMS or Social Media?
  • Implementing training and communications that connect to the company's overall goals?
  • Creating an employee experience that matches the guest experience (or vice versa)?

...I've arrived to add the sizzle to your steak!                            

 

How can learning activities and compelling course content enhance retention and knowledge transfer?

 

How does real-world entertaining & imaginative solutions deliver heart that connects culture, employee experience, and the employee journey?

 

Who can you rely on for designing, developing, and updating diverse learning solutions, incorporating proven instructional design theories, practices, and methods?

                                                                    

Hi, I'm Chris Martin

I'm a multi-talented, award winning Video & eLearning Writer/Producer/Director and Business Storyteller that creates entertaining and emotional engaging workplace/training videos & e-learning courses. My team and I are fueled by creating human connections...

...between job expectations and performance.

...between leaders and the employees.

...between employees and customers.

...between companies and their higher purpose.

Whether it's interactive learning solutions, videos, podcasts, virtual reality, photography, or live events that drives behavior, we will compliment your unique culture with custom-design solutions - so you know that it will work! 
MY JOURNEY

I founded my company over 30 years ago while working as an operations manager/trainer at Bennigan's. Facing challenges in engaging employees and delivering consistent training, I discovered the power of eLearning and video communication. The impactful results led me to create videos and produce events company-wide. Today, I extend these services to all hospitality, tech, and retail companies.

After collaborating with clients such as Intuit, TGI Fridays, Potbelly Sandwich Shop, Raising Cane's, On The Border, Dave & Buster's, and Coca Cola, I know one thing for sure - whether it is "push" or "pull" training, engaging the hearts & minds of employees to what your company is all about will both equip & inspire them to actions that reflect a culture everyone wants to be a part of. 

Capture learners' attention and maintain their interest through multimodal learning

Present complex concepts via visual, animations & demonstrations

Attract new employees & increase retention

(That Love You To The Moon & Back)

Cater to various learning styles that are accessible to a diverse audience 

CONTACT US to learn why it's not just about the videos you create; it's about the human connections you cultivate

Schedule a Call

You Deserve a Partner, Not Just a Provider or Producer

"At la Madeleine, Chris struck the perfect balance between creative and collaboration. He listened to our goals and created videos that were unique, creative and memorable."

Richard Hodges, Former VP of Operational Services

"Chris helped us dramatically improve our engagement scores and retention metrics. He helped us create messages that resonated with our employees on why they show up for work and why what they do matters."

Michele Kempley, Director of Human Resources

"Chris' out-of-the-box custom solutions deliver results like no other production team. He has a unique ability to connect with our team at all levels - from our C-Suite to the front-line."

Peter Williams, Former SVP, Wild Oats Human Resources

"My team worked with Chris for almost 2 decades. During my time at Hard Rock, Chris was always the strongest of strategic partners. His commitment to the ultimate goal, regarding quality, speed and costs were always unparalleled. I continue to value the long-standing relationship we have."
"Chris absolutely rocks!"

Jim Knight, Author & Founder of Knight Speaker

Schedule a Call

Awards

Our productions have earned us many industry awards including 51 Telly Awards (same organization that awards Oscars... only Tellys are for industrial and commercial film/videos). Over a dozen Business Communicator Awards. Most recently we've been honored with Tellys for Chili's and Boy Scouts of America. Best in Show Auroras for On The Border & T-Mobile and 3 Business Communicator Awards for T-Mobile

HERE'S HOW WE IMPROVE  OUT OF THIS WORLD  COMMUNICATION

1. Identify Your GOALS

What behavior or change are you trying to create in your employees and/or management?
How does your service experience need to transform?
What is tangible, believable & credible?
Our goal? Intimate partners. Large, recognized brands have, at times, not even shown up to shoots based on the trust we've earned.

2. Clarify Your MESSAGING

What is the core of any idea or thoughts that employees need to hear that motivates them to change their behavior?
What's in it for them?
What is the emotional appeal?
What will empower people to use an idea through narrative?

3. Create Your SOLUTION

Determine the best way to present your messages.
May include, but not limited to role play, simulations, observations, activities, animation, interactive-experiential lecturettes, narrative, case studies, video.
We collaborate content AND best ways to present video that is memorable, educational and inspiring as a stand alone video or eLearning course.

4. Timely DELIVERY

What deadlines should we agree on that meets YOUR needs and training and event schedule (vs. my production schedule)? 
We have turned "award-winning" videos, from no script to delivery, within 12 hours.

5. Maximize Your ROI

How do we take this one asset and use it to enhance other business priorities?
How can we make the most of your investment?
Rarely will you find a company that cares after the project.

(MOST PRODUCERS/PRODUCTION COMPANIES MAY ONLY DELIVER STEPS 3 & 4)

Schedule a Call
 

HERE'S HOW I'LL HELP YOU IGNITE THE PASSION WITHIN YOUR EMPLOYEES

1. Identify Your Change Goals

What behavior change are you trying to create in your employees? How does your service experience need to transform?

2. Clarify Your Messaging

What do employees need to hear that motivates them to change their behavior? What's in it for them?

3. Create Your Video Solution

What is the best way to present your messages? What should be in a video that is memorable, educational and inspiring?

4. Timely DELIVERY

What deadlines should we agree on that meets YOUR needs and training and event schedule (vs. my production schedule?)

5. Maximize Your ROI

How do we take this one asset and use to enhance other business priorities? How can we make the most of your investment?
Schedule a Call

 We deliver the heart, not just creative. 

Not everything my team and I do falls into one of these four practice areas, but if it relates to the customer/guest, employee, or manager audience, among the over 3000 solutions we've produced, we've probably done it.

Orientation & Training

Is your training a task or an experience? We contribute by applying learning theory and a systemic approach to design, content development, learning activities, training, and other solutions to support the acquisition of new and real-world practical skills and competencies in an effective and appealing manner for learners and administrators. 

Employee Engagement

Storytelling videos create emotional connections that maintain interest. When they are part of eLearning, they tend to be more engaging than text alone, enhancing relevance & resonance.

Recruiting & Retention

You're a great company to work for but do existing and potential employees know that? We help you share what is unique about your company in such a way that makes the best talent say, "I cannot wait to work with you!" 

Live Event

We help you "show, NOT merely tell" attendees something uniquemeaningful, and deeply engaging

Our goal is to connect with participants before, during and after a live conference... yielding an emotionally transformative experience that would ultimately be a change in mindset. Just imagine what that can bring about.

"CFM aims to understand first and then creatively apply visual context that tells the story."

Ronnie Berry, City BBQ Chief Administrative Officer

Ready to launch your Employer
(and your own leadership)

Brand to the next level?

Great! Let's chat!

When you invest in your employees through our work together, you're setting yourself up to create meaningful change in the universe.

You and I get how important that is.

Let's co-create a customized solution that empowers you to quickly (AND consistently) engage.

Schedule a Call

Want some creative and engaging communication ideas?

Shuttle over to my latest blog posts

How to create TikTok Videos for Recruiting CASE STUDY, PT 3

Sep 30, 2022