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How to create TikTok Videos for Employer Branding & Recruiting, PT 2

brand branding employeeexperience employerbranding recruiting socialmedia tiktok video Sep 21, 2022

A strong social media presence can propel your company to achieve your business goals. TikTok’s video creation and sharing capabilities take social media marketing to the next level, but you must produce content that offers value to your target audience in order to grow. There’s a lot of video content competing for your audience’s attention so your videos have to be entertaining or informative to succeed.

In this second part, I will review benefits and some practical ways of producing TikTok videos that provide an ROI as a recruiting and employer branding tool. Three ways TikTok can boost your employer brand through educating, promoting and/or providing a fun, behind-the-scenes look at the employee experience. And there is a sweet spot for TikTok lengths and content should always follow the 80%/20% rule.

In part 3, I will show examples and talk about five types of content that perform great on TikTok that will  inspire your strategy.

About me: I help HR, training & communications leaders build their employer brand through creative, heartfelt, motivating, collaborative meetings, live events, social media, video & e-learning solutions. 

My team and I specialize in helping brands develop and orchestrate messaging so that every solution, every idea, pushes the overall brand story forward. We explore ways to break through the "noise" of life to connect with various constituents on both an emotional and intellectual level in order to change their views, enhance their satisfaction and inspire them to actions that model the culture a company is trying to build/maintain. Whether it's interactive learning solutions, video, podcast, virtual reality, photography, or live event that drives behavior, we will evoke audience participation/conversation that pushes them to think outside their current frame of reference and experiences.

Our mission is to engage the hearts and minds of employees to what a company is all about. This will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. Check out what video & e-learning have to do with employee engagement, messaging, and video solutions at

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