Have you ever tried to target right-fit candidates blindfolded? No? You don't know what you're missin'. (INSERT laugh track).

Ok so much for my terrible dad joke that I got off TikTok... but now that I have your attention, in the last two vlogs series regarding recruiting on TikTok, I talked...

A strong social media presence can propel your company to achieve your business goals. TikTok’s video creation and sharing capabilities take social media marketing to the next level, but you must produce content that offers value to your target audience in order to grow. There’s...

HR Leaders tell me their biggest struggle is to create an employer brand for millennials and gen Zer’s that gains awareness, gets a feel for the culture of company, and invites them to join their team.

Companies are finding success using TikTok as a recruiting tool. How?...

"If we were to leave a legacy, it would be one that said, well, they weren't perfect, but they were authentic. They were the real thing." - Greg Graber, CEO at Heritage Restaurant Brands said. 

Why do I do what I do? Well, every once in a while I get to feel this kind of magic. I...

This is the second in a two part series about how to make boring e-learning courses more engaging. 

Just remember, emotions, culture and behavior often fare better if they're conveyed via video rather than through writing.

And the overwhelming feedback I received from part 1 was turnaround...

In this vlog I share 5 of 10 tips that will help your employees easily digest, convert to energy and apply the knowledge… through the use of video in your eLearning courses. Part 1 is just over 2:30 minutes. Part 2 is next up.

Employees expect video to be a part of your Learning and...

This week I talk about how City BBQ's Chief Administrative Officer, Ronnie Berry, approached me with “We have a great brand and are a top employer. However, we need to share that story with the outside world.”

What did I deliver? Videos. And on top of that... solid ROIs!

I did...

In this video, I talk about and show examples of how to create training videos that stand the test of time.

It is important to get out of the box and innovate to match trending content that is aligned to how people consume media AND more importantly, for them to remember the message… that...

Hey there! Mobile phones, cheap video cameras and Webcams have hit the mainstream! YAY! Yet still many of the product/service training videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than...

Employees are human beings with needs that includes, but are not limited to: control, self-expression, growth, recognition, belonging, and caring.  In order to understand more about the people that choose you, CFM’s primary goal will be to determine what influences their behavior. Our...