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CASE STUDY: How I helped increase the number of applicants using video

citybbq recruiting video Jun 15, 2022

This week I talk about how City BBQ's Chief Administrative Officer, Ronnie Berry, approached me with “We have a great brand and are a top employer. However, we need to share that story with the outside world.”

What did I deliver? Videos. And on top of that... solid ROIs!

I did this by helping them create and message stories with a deeper purpose for potential employees as to why they would work at City BBQ.

Is this you?

  • You do not have a video team in house
  • Your team might be good technically but need help with the stories
  • Your team might not be able to draw those stories out of senior leaders, management or employees

If you are seeking a strategic partner that can help you engage the hearts and minds of existing and potential employees to what your company is all about? I am that person. 

About me: I help HR, training & communications leaders build their employer brand through creative, motivating, collaborative video & e-learning solutions. 

I specialize in helping brands develop and orchestrate messaging so that every solution, every idea, pushes the overall brand story forward. I explore ways to break through the "noise" of life to connect with various constituents on both an emotional and intellectual level in order to change their views, enhance their satisfaction and inspire them to actions that model the culture a company is trying to build/maintain. Whether it's interactive learning solutions, video, podcast, virtual reality, photography, or live event that drives behavior, he will evoke audience participation/conversation that pushes them to think outside their current frame of reference and experiences.

My mission is to engage the hearts and minds of employees to what a company is all about. This will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. Check out what video & e-learning have to do with employee engagement, messaging, and video solutions at

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