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5 tips for producing training videos that deliver a ROI

communication engagement hr learning recruiting storytelling training trainingvideo video May 18, 2022

Hey there! Mobile phones, cheap video cameras and Webcams have hit the mainstream! YAY! Yet still many of the product/service training videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than a taped city council meeting.

Thankfully, there are plenty of ways you can avoid boring your employees, drawing harsh criticism, and falling short of delivering a ROI. If you’re an HR, Training or Communications leader – follow these five tips on creating great service/product training videos that wow:

1. Exceed three minutes at your own peril.

2. Focus on the product & discuss it equitably.

3. Concentrate on the primary features & what they do.

4. Riff your script, don’t give a valedictorian speech.

5. Use quick, clean edits & lots of them.

Do things right, plan things out and strive to entertain as well as inform, and you’ll not just win over your viewers, but avoid getting hammered by negative comments.

About me: I help HR, training & communications leaders build their employer brand through creative, motivating, collaborative video & e-learning solutions. 

I specialize in helping brands develop and orchestrate messaging so that every solution, every idea, pushes the overall brand story forward. I explore ways to break through the "noise" of life to connect with various constituents on both an emotional and intellectual level in order to change their views, enhance their satisfaction and inspire them to actions that model the culture a company is trying to build/maintain. Whether it's interactive learning solutions, video, podcast, virtual reality, photography, or live event that drives behavior, he will evoke audience participation/conversation that pushes them to think outside their current frame of reference and experiences.

My mission is to engage the hearts and minds of employees to what a company is all about. This will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. Check out what video & e-learning have to do with employee engagement, messaging, and video solutions at

Are you seeking a strategic partner that can help you during your next event? I am that person. I will help to ensure the meeting or conference is a success. 

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