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HRB's CEO, Greg Graber on creating authentic relationships

employerbranding heritage resturant brands testimonial video Aug 24, 2022

"If we were to leave a legacy, it would be one that said, well, they weren't perfect, but they were authentic. They were the real thing." - Greg Graber, CEO at Heritage Restaurant Brands said. 

Why do I do what I do? Well, every once in a while I get to feel this kind of magic. I would never really get to that "place" in regular life.

Are you seeking a strategic partner that can help you engage the hearts and minds of people to what your company is all about? You've found that partner. CFM delivers solutions, not just average videos or eLearning courses. Right now, schedule a call.

About me: I help HR, training & communications leaders build their employer brand through creative, heartfelt, motivating, collaborative meetings, live events, video & e-learning solutions. 

My team and I specialize in helping brands develop and orchestrate messaging so that every solution, every idea, pushes the overall brand story forward. We explore ways to break through the "noise" of life to connect with various constituents on both an emotional and intellectual level in order to change their views, enhance their satisfaction and inspire them to actions that model the culture a company is trying to build/maintain. Whether it's interactive learning solutions, video, podcast, virtual reality, photography, or live event that drives behavior, we will evoke audience participation/conversation that pushes them to think outside their current frame of reference and experiences.

Our mission is to engage the hearts and minds of employees to what a company is all about. This will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. Check out what video & e-learning have to do with employee engagement, messaging, and video solutions at

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