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CASE STUDY: How I helped City BBQ Engage Conference Participants

citybbq conference event May 31, 2022

Do you have a large conference coming up? There are many things to coordinate such as hotel, flights, transportation, meals, live feeds, a/v, and most importantly… the dreaded, last minute ppts. 

Recently I produced a conference in Orlando. The company was going through an aggressive growth period and the theme was making yourself, team and brand to be built to last. The question really wasn’t “are you a leader?,” rather, it was about “how skillfully can you lead in your everyday life?”

 In this vlog, you'll hear:

  • how to create identity and meaning.

  • 3 stages of engagement before, during and after a company conference
  • how to yield an emotionally transformative experience

  • how to reinforce the call to action and the importance of the role each person has in the company

About me: I help HR, training & communications leaders build their employer brand through creative, motivating, collaborative video & e-learning solutions. 

I specialize in helping brands develop and orchestrate messaging so that every solution, every idea, pushes the overall brand story forward. I explore ways to break through the "noise" of life to connect with various constituents on both an emotional and intellectual level in order to change their views, enhance their satisfaction and inspire them to actions that model the culture a company is trying to build/maintain. Whether it's interactive learning solutions, video, podcast, virtual reality, photography, or live event that drives behavior, he will evoke audience participation/conversation that pushes them to think outside their current frame of reference and experiences. 

My mission is to engage the hearts and minds of employees to what a company is all about. This will both equip and inspire them to actions that reflect a culture that everyone wants to be a part of. Check out what video & e-learning have to do with employee engagement, messaging, and video solutions at

Are you seeking a strategic partner that can help you during your next event? I am that person. I will help to ensure the meeting or conference is a success. 

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